Many of you pointed out that there are several aspects of astrology that could be tested, and this experiment only tested the "general daily horoscope" aspect. This is true. Below I discuss the results of other experiments that have been done to test astrology.
The main limitation on the individual experiment is the number of people you could test. Just as flipping a coin 5 times and getting 5 heads might simply be due to random chance, so might the results of the choices of 5 people. Some of you attempted to improve your statistics by including more people, and testing for more days. In many cases, a person who chose correctly one day, failed to do so on subsequent days!
Several of you pointed out that these generalized horoscopes are extremely vague, so that almost any sign would fit. The horoscopes also tended to give advice, rather than predictions (eg. "Be careful of money matters" and not "You will come into a large sum of money"). Some of you correctly noted that advice like this is very hard to prove or disprove in a scientific manner.
Some of you noticed trends in your data. People living together had similar weeks and chose the same sign. Or your subjects were all students, and most of the horoscopes had language and advice that was more relevant to people in the working world, so the students gravitated to the horoscope without such language. If one horoscope was more "attractive" than the others, many people might be drawn to it (regardless of sign).
Western astrologers don't take precession into account. Last year it was pointed out to me that in India, astrologers DO include precession in their calculations. And that there are many many styles of casting horoscopes. You could argue that if astrologers can't agree with each other, they can't be right! This experiment only tested (and apparently invalidated) typical newspaper and online horoscopes. To scientifically rule out all of astrology, you need to perform many more experiments!
On Homework #1, I asked you to design your own test of astrology. I received several suggestions. One person said they'd tell their subjects they were testing how the colour of their shirt affects their day, and have them write down information about their day. This is one way of removing bias. If the subjects don't even know astrology is being tested, they won't lie in their daily reports to make them fit the newspaper's horoscopes. Sometimes in science, REMOVING BIAS can mean lying to your subjects!
Some students have commented that professional astrologers would never claim that these general weekly or daily columns are accurate, but that horoscopes should be cast for individuals based on the times of their births. One went so far as to find an online source for such horoscopes, and to perform the experiment using these. They didn't appear to be any more accurate than the more general horoscopes, but the test didn't include enough people to be sure! Other tests have, and I discuss one of those below.
I promised that I would tell you about the results of some other experiments. Here's some examples (descriptions and references taken from Studies on Astrology (http://www.skepsis.no/english/subject/astrology/studies.html) and Your Astrology Defense Kit (http://www.astrosociety.org/education/astro/act3/astrologyprint.html)). There are many others.
116 adults filled out California Personality Index surveys and provided natal data. One set of natal data and the results of three personality surveys (one of which was for the same person as the natal data) were given to an astrologer who was to interpret the natal data and determine which of the three CPI results belonged to the same subject as the natal data. The San Francisco chapter of the National Council for Geocosmic Research recommended the 28 astrologers who took part. They approved the procedure in advance and predicted that they would select the correct CPI profiles in more that 50 per cent of the trials. Out of 116 trials, the astrologers chose the correct CPI 34 per cent of the time. This agrees with the random chance prediction of 1 of 3 trails producing a correct choice. (Shawn Carlson. A Double-blind Test of Astrology. Nature, 318, 419, 1985)
In another study in which astrologers attempted to match astrological birth charts to case files, astrologers did no better than chance or than a nonastrologer control subject at matching the birth charts to the personal data; this result was independent of astrologers' confidence ratings for their predicted matches. Astrologers also failed to agree with one another's predictions. (McGrew, John H., McFall, Richard M. A Scientific Inquiry Into the Validity of Astrology. Journal of Scientific Exploration, 4, 75-83, 1990)
Found no correlation between occupation, medical problems, height, longevity, and the zodiac signs containing Mercury, Venus, Mars, and Jupiter at the time of birth. (Barth, J., Bennet, J. Leonardo, 7, 235, 1974)
Psychologist Bernard Silverman of Michigan State University looked at the birth dates of 2,978 couples who were getting married and 478 who were getting divorced in the state of Michigan. Most astrologers claim they can at least predict which astrological signs will be compatible or incompatible when it comes to personal relationships. Silverman compared such predictions to the actual records and found no correlations. For example "incompatibly signed" men and women got married as frequently as "compatibly signed" ones.
Out of 3,000 specific predictions made by professional astrologers that appeared in publications over a 5 year period, only about 10% came to pass.
Don't be convinced that a "sophisticated" brand of astrology that takes ALL of the motions into account is more "scientific" than generic astrology. As you can see, more sophisticated tests of more sophisticated brands of astrology also match the expectations of random chance.
As for the test of giving many people the same horoscope, and asking them if it is theirs, it has been done. Researcher Michel Gauquelin sent 150 people a horoscope that was created for a French mass murderer, and 94% said that the horoscope pertained to them! Most people will believe it is their own horoscope, whether it is or not. Psychology can play a significant role here. People want to believe in astrology, and so stretch the horoscopes or personality profiles to match their own experience. It helps that these are frequently written in a vague manner!
Another study also showed how much people want guidance from astrology. Astrological readings were done for a groups of subjects. The content of some of the readings were reversed (changed phrases describing the subject to their opposites). Subjects reported that both the reversed and normal readings applied 95 per cent of the time. (Dean, Geoffrey, trying to find reference)
My goal here is not to force you to believe that astrology is invalid, but rather to point out that there is no scientific evidence for it! It is not a science! And to point out that although it is "based" on stars and planets, there are several things in astrology as it is usually practiced that don't match up with the expectations of astronomy.
In my mind, astrology is a pseudo-science, because it claims to be based on complex calculations and observations of the motions of heavenly bodies, but it doesn't stand up to rigorous scientific testing. While I personally don't believe in astrology, I do believe that there are other kinds of truth than factual/scientific truth - intuition, story, myth, and faith can all teach us something. Astrology is probably telling us more about our culture and psychology than the details of our day-to-day lives.
To read more on pseudoscience, "bad" science, and websites describing what science is and is not, go to http://homepages.wmich.edu/~korista/sci-pseudo-rel.html.